Second Take Tuesday – Soil, Story, Scale

Talking with Will Harris felt like sitting across from the land itself—weathered, wise, and uncompromising.

Will runs White Oak Pastures, a regenerative farm in Georgia that’s not just raising livestock—it's rewriting the entire narrative around meat, nature, and responsibility. He’s the kind of man who tells the truth without flinching, and listens to the soil like it’s got something sacred to say.

What struck me most wasn’t just his philosophy, but his willingness to burn down what wasn’t working—even if he built it himself. For decades, he ran his farm the industrial way. But when he saw the cost, not just to the land but to his own values, he changed everything.

That kind of integrity? You don’t see it much anymore.

We talked about:

• Why regenerative agriculture matters beyond buzzwords

• How to fight back against corporate control of our food

• What happens when you farm with humility instead of dominance

• The tension between feeding people and feeding the planet

• And why the story of your steak matters more than the price

This one isn’t about food trends. It’s about values. And how the choices we make—what we consume, how we treat the land, what kind of future we build—are louder than any speech we could give.

Things I Learned from Will

• Regeneration is rooted in listening. The land, the animals, the past.

• Scale doesn’t equal success. Growth without ethics is just destruction.

• You can rebuild what you’ve broken. But only if you’re willing to be honest about it.

Your Weekly Jolt

Enough greenwashing. Enough boardroom sustainability speeches written by interns. This man’s out here, elbow-deep in mud, doing the work the world pretends to admire but rarely supports.

You want change? Get your boots dirty.

Buy from people, not corporations. Ask questions. Follow the blood trail.
Because the truth about your food isn’t hiding. You’re just not looking hard enough.

🎤 Next Week: I sit down with Casey Johns, producer and partner at Yellow Dog Studios. From the chaos of rock tours to the discipline of studio life, Casey’s story is raw, hilarious, and deeply human. We talk about failure, rhythm, and what it means to keep showing up for the art—even when no one’s clapping.

Thanks for reading Second Take Tuesday
If it stirred something in you, forward it to a friend who still gives a damn.

See you next week,
Daniel