Hospitality marketing · Since 2010
Helping hotelswin back theirindependence.
More than fifteen years in hospitality, from answering reservation calls in Mexico to helping hotels depend less on OTAs.
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I spent years on hotel reservation calls, listening to why guests hesitate before they book. Now I help independent hotels answer those questions on their own website, so more of their guests book direct.
Read my story →It started on the phones.
- Stage 1 of 4 · 2010 · MexicoCalls
Reservations and quality assurance at Vidanta. Booking holidays by phone, then reviewing other agents’ calls and coaching them.
- Stage 2 of 4 · MexicoSales
Sales and retention. Knowing the product and the guest well enough to close, and to save deals when someone had already decided to leave.
- Stage 3 of 4 · FinlandMarketing
International marketing at Marketing Finland, then digital marketing at Resaco in Rovaniemi.
- Stage 4 of 4 · Now · SpainGrowth
Growth Consultant EMEA at Resaco. Direct-booking strategy for hotels across Europe.
- Why is Expedia cheaper than booking direct? What’s usually behind the lower price
- How much of your OTA business was already coming to you?
- What years of listening to guests hesitate taught me about hotel website conversion rates
Bookings back from the OTAs (more information)
Where guests find you, why they end up booking through a third party, and what it takes to change that.
Website and search (more information)
Everything a guest sees before they call the front desk: search results, your site and the booking engine.
Stand out from the chains (more information)
What makes an independent property worth choosing, and how to say it on the site, in photos and in your story.