Growth Consultant EMEA · Resaco
Helping hotels win back their independence.
More than fifteen years in hospitality, from answering reservation calls in Mexico to helping hotels depend less on OTAs.
It started on the phones.
Before any of the marketing, I spent years on reservation calls at Vidanta, listening to why people hesitated before they booked.
2010 · Vidanta, Mexico
Reservations & QA
Booking holidays by phone, then reviewing other agents’ calls and coaching them.
Vidanta, Mexico
Sales & retention
Knowing the product and the guest well enough to close, and to save deals when someone had already decided to leave.
Finland → Spain
Marketing
International marketing at Marketing Finland, then digital marketing, and now Resaco.
Now at Resaco
Plenty of hotels have the demand. They’re paying OTAs a cut to book it.
I work with boutique and larger hotels on getting more of those bookings direct, and keeping the commission they’d otherwise pay.
Direct booking strategy
Bookings back from the OTAs
Where guests find you, why they end up booking through a third party, and what it takes to change that.
Digital marketing strategy
Website and search
Everything a guest sees before they call the front desk: search results, your site and the booking engine.
Brand positioning
Stand out from the chains
What makes an independent property worth choosing, and how to say it on the site, in photos and in your story.
On YouTube
Hospitality Marketing Lab
I host Resaco’s YouTube show: short episodes for hotel marketers on getting more guests to book direct.
Let’s talk.
Based in Spain, working with hotels across Europe.
