Growth Consultant EMEA · Resaco
Helping hotels win back their independence.
More than fifteen years in hospitality, from answering reservation calls in Mexico to helping hotels depend less on OTAs.
It started on the phones.
Most of what I did all day was listen. Why someone was hesitating. What they actually meant by “value,” because it was different for basically every guest.
2010 · Vidanta, Mexico
Reservations & QA
Booking holidays, then listening to calls and training agents on what actually worked.
Vidanta, Mexico
Sales & retention
Knowing the product and the guest well enough to close, and to save deals when someone had already decided to leave.
Finland → Spain
Marketing
International marketing at Marketing Finland, then digital marketing, and now Resaco.
Now at Resaco, Rovaniemi
Most hotels don’t have a demand problem. They have an OTA problem.
I help boutique and larger hotels bring more bookings direct, so less of what they’ve built gets eaten up by commission.
Direct booking strategy
Less OTA, same volume
Where guests actually find you, why they book through a third party, and what it takes to change that.
Digital marketing strategy
Found, chosen, booked
Website, search visibility and the parts of the guest journey that happen before anyone calls the front desk.
Brand positioning
Stand out from the chains
What makes an independent property worth choosing, and how to say it on the site, in photos and in your story.
On YouTube
Hospitality Marketing Lab
I host Hospitality Marketing Lab, Resaco’s show for hotel marketers. Practical episodes on getting more guests to book direct.
Let’s talk.
Based in Spain, working with hotels across Europe.
